About
Accomplished Senior Product Leader with a proven track record in leading regulated, data-driven digital products across energy, fintech, and comparison platforms. Combines extensive corporate experience in product strategy, roadmap delivery, and optimization with entrepreneurial success in founding and scaling fintech ventures. Drives measurable commercial and customer impact, excels in evidence-based prioritization, and aligns senior stakeholders in agile environments.
Work
Go.Compare
|Senior Product Manager
Cardiff, Wales, UK
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Summary
Led product strategy, vision, and commercial outcomes for the Home comparison vertical (£3m+ p.a.), encompassing Home Insurance, Energy, and Broadband, while owning the energy switching product portfolio (B2C and B2B2C).
Highlights
Relaunched a dormant energy proposition, untouched for four years, delivering it with a lean team of 3 developers and returning the flagship product to market.
Scaled the energy product to over 1,000 daily quotes, achieving a 2x increase in conversion rate and 4x revenue growth within 12 months.
Reduced eight competing senior leadership goals into two clear OKRs, significantly improving focus and stakeholder alignment, delivering an 8% revenue uplift on a product already generating £3m+ p.a.
Redesigned the prioritisation framework for the Home vertical, an approach later adopted by the Motoring vertical (the group's largest revenue stream), enhancing strategic focus.
Built a repeatable, hypothesis-led experimentation model, embedding A/B testing into product decision-making and delivering £269,000 in additional annual revenue.
Delivered product changes that reduced average customer premiums by 4.5%, outperforming the wider market by 2.3%, enhancing customer value.
Introduced data and insight tooling, improving visibility of user behavior, supplier performance, and optimization opportunities across the energy portfolio.
Drove strong delivery outcomes, leading to the expansion of the product function and assuming line management responsibility for an additional Product Manager.
EQUIDOX
|Product Director and Founder
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Summary
Founded a fintech startup, leading end-to-end product discovery and delivery for a client portal and document management system for wealth managers.
Highlights
Led comprehensive product discovery, including user research, proposition definition, roadmap creation, and prototyping, for a B2B fintech solution.
Conducted 30 in-depth interviews with industry participants, from small firm employees to C-suite leaders at organizations including Goldman Sachs, to inform product development.
Delivered a functional MVP despite the withdrawal of an initial strategic partner, successfully raising £125,000 in initial investment.
Prototyped the product using Figma and Adobe XD, collaborating with delivery partners to translate designs into product requirements.
FINTECH APP DEVELOPMENT WAREHOUSE
|Product Director and Founder
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Summary
Secured and delivered a contract to build an Android financial planning application, leading a small delivery team and managing product design and development.
Highlights
Secured and delivered a contract to build an Android financial planning application, managing the full project lifecycle from inception to delivery.
Assembled and led a small delivery team, overseeing client relationships, roadmap definition, and product design for the application.
Contributed directly to front-end development using HTML and CSS, gaining hands-on experience in technical implementation.
Education
Swansea University
Bachelor of Science
Business Management and Entrepreneurship
Grade: First class honours
Skills
Product & Delivery
Product Strategy, Agile, Scrum, OKRs, Experimentation (A/B, MVT testing), Data-driven Decision Making, Product Vision & Roadmap, Product Discovery, User Research, Proposition Definition, Prioritization Frameworks, Stakeholder Alignment, Cross-functional Leadership, Go-to-Market Strategy.
Technical & Analytics
Product Analytics (Content Square, GA, Quantum Metric), Web Technologies (HTML, CSS, basic SQL, APIs), Automation (N8N, Bubble, Supabase), Prototyping (Figma, Adobe XD), Data & Insight Tooling.
Business & Leadership
Commercial Performance, Revenue Growth, Strategic Trade-offs, Partner Onboarding, Investment Acquisition, Team Leadership, Client Relationship Management, Regulatory Compliance, Entrepreneurship.
Interests
Sports
Endurance sports, Multistage races, Ironman.
Technology
No-Code tools.